05.To quote W3C, “Cool URIs don’t change.”
06.a strategic plan for more relevant inbound links to your website
07.Decide which SE you are optimizing for.
08.Avoid doing anything that can accidentally trip a filter.
09.Use meta keywords tags, but with a few well-chosen keywords.
10.Make sure you are in a Trusted Hosting Environment.
11.Show your contact details.
12.Have a clear “button” where clients can take an action
13.Build sites to pass an honest-to-goodness human inspection, and not just an algorithmic inspection.
14.have a “verisign” os similar certificate
15.When you offer the possibility to pay on-line, be sure to use https…
16.give the clients the possibility to pay on-line.
17.Distinguish between SEO, optimization for normal web users, and Usability.
18.unique description meta tag for every page
19.no 301 or 302 redirects unless the URL has actually been changed
20.domain name canonicalisation: redirect non-www to www or vice versa
21.include keyword in title pages
22.accurate title pages
23.Make sure whatever you’re trying to sell/promote/accomplish is user friendly and your call to actions are clear and easy to find on the pages that your users land on.
24.try and make your code as lean as possible, compared to the actual content. offload all your affiliate links and ads to external javascript, so they don’t clutter up the code. most of them don’t work with javascript turned off anyway, so it doesn’t matter. get rid of all the <br>’s, and other useless tags. you can do all that presentational stuff with CSS.
25.everyweek a few links
26.everyday fresh content
27.Efficient SE-friendly navigation.
28.user-friendly-url’s (with dashes between words, not underscores)
29.Don’t neglect your sitemaps, don’t leave broken links in them (Many forget to update their links after a major structure change) as they can help search engines crawl the site much easily.
30.Alt and title tags for images and links.
31.anyone?
32.Use the H1, H2 and H3 tags for what they are meant to be. Use H1 tag once on the page, H2 for a few of the sub headers, and H3 for less important titles.
33.. Always set up 301 redirects for renamed or deleted pages.
34.. Remember to delete the obsolete page from the server. Never rename a page unless there is a real benefit
35.Check that what you think you have done = what you have actually done
36.Ensure keywords used in titles, meta descriptions, and meta keywords actually appear on the page and in significant numbers.
37.Ensure what the SE sees = what the user sees.
38.Zenu to Check for Links In To Page61. Run Zenu or similar for links out on page internal navigation
39.Do not forget to offer other payment options giving details ( bank account number etc. )
40.consistent and correct server response codes
